1.
.com: network addresses identifying a company
2.
.edu: network addresses identifying the website is related to an secondary education
3.
.gov: network addresses identifying the website is related to the government
4.
.org: network addresses identifying an organization
5.
"All in the Family": showed the family unit as conflicted as it was in reality, situational comedy from the 1970s
6.
"I Love Lucy": What is the fundamental example of the situational comedy?
7.
"The Honeymooners": a very early example of the situational comedy
8.
@: sign that is used in e-mail to distinguish between the sender's name and the network name in email addresses
9.
3 camera: Desi Arnez's idea on how to film "I Love Lucy" was called the __-_____ technique
10.
7: According to Jack Raskopf, PR is ___ times more valuable then advertising
11.
60 minutes: -longest running tv program on primetime
12.
600 3000: people see ____ to _____ ads per day
13.
1980s: When did cable fragment the audience?
14.
1989: the internet opens up to the public in ____
15.
1994: The White House launches www.whitehouse.gov and spam e-mail begin in _____
16.
Advertising: According to Jack Raskopf, in (Ad or PR) are you in charge? (choose one)
17.
advertising: controlled, identifiable, persuasion through the mass media
18.
Altair 8800: first personal computer released in 1975 cost $495 for a prebuilt model and $300 for a kit to make your own, basically a glorified calculator
19.
animation: What became a force in 1990s primetime sitcoms?
20.
Arbitron: _______ ratings for radio
21.
ARPA: -Eisenhower sets up _____ in 1958 as the "single manager" for defense research
22.
ASCAP and BMI: 2 important companies in the recording industry that anyone in the industry will work with regarding blanket licences
23.
board op: basic entry-level job for people in radio
24.
book: "the ____" is the radio's rating result
25.
cable: -originally a means to deliver TV signals to rural areas that couldn't receive them
-Community Antenna Television (CATV)
26.
clear channel: what company is VERY dominant in radio currently?
27.
clock: "The ______" is the programmed hour of the radio, shows the ads, public service announcements, programming down to the second
28.
CNN: Ted Turner launched ____ in 1980
29.
Columbia Records: recording studio part of the beginnings of CBS and owned by the Paley family
30.
compact discs: What was introduced in 1982?
31.
Cops: What type of show is most popular on tv during the 1970s?
32.
decentralized: The prime goal of ARPAnet was _______ communication.
33.
demographics: characteristics such as age, gender, income, occupation, and ethnicity
34.
Digital Era: what is the 1980s known for?
(Because of use of synthesizers, etc)
35.
disc jockeys (DJs): less and less prevalent in radio
36.
Disco: what type of music dominated the industry during the 1970s?
37.
domain name system: -established in 1984
-network addresses identified by extensions
38.
Drudge Report: What internet news site infamously brought the Monica Lewinsky scandal public?
39.
Edward Bernays: the "father" of PR
40.
Edward R. Murrow: -began with CBS on the radio
-exposed Senator McCarthy
-worked with Fred Friendly
-See it Now: TV show
-Hear it Now: radio show
41.
electronic mail: invented by Ray Tomlinson, a computer scientist, in 1972 in Cambridge, Massachusetts
42.
family in america: what do sitcoms reflect?
43.
Fox: What news channel is owned by Rupert Murdoch and is known for having a conservative agenda?
44.
Good Night and Good Luck: -movie based on Edward R. Murrow, Fred Friendly, and other CBS head people's attack on Senator McCarthy
45.
Gramaphone: Emil Berliner invented ________?
46.
graphic user interface: World Wide Web uses GUI, which is _______ _______ _______
47.
High Definition Radio: -terrestrial rather than satellite delivered
-no subscriber fee
-AD SUPPORTED
48.
Home Box Office: -started in 1975
-offers premium service based on pay per view
49.
image perception advertising in me: According to Jack Raskopf:
4 Basics to help you have a good ad program
1. _____ is everything
2. _____ is reality
3. _____ only works through repetition, repetition, repetition
4. Must answer: What's ___ it for __?
50.
Informational campaigns: *non-profits such as Susan G. Komen with the Pink Ribbon campaign
51.
internet: what type of advertising uses extremely narrow categories and allows us to target users based on pages browsed and go beyond demographics and psychographics
52.
J.C.R. Licklider: -at MIT comes up with the idea for a "galactic network" concept (the idea behind the internet)
53.
Jack Raskopf: -former comm. in society teacher at TCU
-has done advertising, PR, been in the Navy
54.
killer app: every new technology needs a feature that makes it a must-buy
55.
Macintosh: Steve Jobs and Steve Wozniak effectively created the _______ Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California
*USER-FRIENDLY
56.
Microsoft: started by Bill Gates and his roommate, Paul Allen in 1975
57.
Nightline: What ABC show began during the Iranian Hostage Crisis?
58.
persuasion: advertising is mass communications as _______.
59.
PHONOGRAPH: Thomas Edison invented what in 1877?
60.
Producer: oversees the recording sessions, add string arrangements, create the sound mix, etc
61.
program director: -determine which songs are going to be played
-ultimately determines radio station's personality
62.
Promotion: the combination of advertising and PR
63.
promotional campaigns: -sales
-image
-lobbying
64.
psychographics: psychological aspects of an audience, such as attitudes, beliefs, values, interested, motivations
Ex: Republican, Christian
65.
public relations: "advertising in disguise"
66.
public relations: release of information to news outlets or media than an organization believes to be newsworthy. Its is prepared in an ostensibly objective style
67.
sales or marketing: what job makes the most money in radio?
68.
Sam Phillips: Elvis Presley's producer/Sun Records owner
69.
Satellite Radio: -subscriber supported
(XM & Sirius)
70.
situational comedy: what type of tv show has been unbelievably steady through every decade?
71.
Sony/BMG, EMI, Warner Music Group, Universal: 4 major companies in the recording industry
72.
spin: the carefully crafted half truth
73.
Strawberry Fields Forever: -1967 by the Beatles, other side is Penny Lane
-set the stage for Sargent Pepper's Lonely Hearts Club Band
-Produced by George Martin
-written by John Lennon
-made in parts with overlaying tracks
74.
Sun Records: Elvis Presley's label
75.
TCP/IP: smoothes out the differences between networks and translates the signal from one network to another
76.
Ted Turner: launched the first superstation (WTBS) in 1976
77.
The Beatles: top selling artists of all time (collectively from albums and singles)
78.
Tim Berners-Lee: developed the World Wide Web for academic reasons & uses hyperlinks
79.
Tin Pan Alley: area in NY where all publishers, songwriters, recorders, etc. were all centered
80.
Vannever Bush: -"Memex" idea: basic first idea for a giant computer
81.
Victor Talking Machine: Emil Berliner founded the ________ ________ ________ company later known as RCA-Victor
82.
Walter Cronkite: -CBS news anchor
-most trusted anchorman
-known as "Uncle Wally"
83.
workplace unrelated multi-cultural: What are the 3 examples of the family unit?
_______ families: The Office
_______ families: Friends
_______ families: Modern Family
