| Term | Definition |
|---|
| George Gallup | devloped public opinion polling |
| representative sample | must represent the entire population |
| random sampling | everyone has an equal chance of being selected |
| respondent's knowledge | people must have a knowledge of topic |
| careful and objective wording | the structure and wording of a question in order to obtain accurate responses |
| cost efficiency v. accuracy | budget should not effect accuracy of results |
| straw poll | typically used on television; cheap, but inaccurate |
| sampling error | +3 and -3 percentage points of variation |
| political socialization | the lifelong oppinion developed through contact with friends, family, ect. |
| seven political influences | gender, maritial status, religion, education, social class, race, and ethnicity, geographic region |
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