| Term | Definition |
| public opinion | how poeple think or feel about particular things |
| gender gap | difference in political views between men and women |
| poll | a survey of public opinion |
| random sample | method of selecting from a population in which each person has an equal probability of being selected |
| sampling error | the difference between the results of random samples taken at the same time |
| exit polls | polls based on interviews conducted on Election Day with randomly selected voters |
| political socialization | process by which background traits influence one's political views |
| elite | people who have a disproportionate amount of some valued resource |
| liberal | supports larger government, favor a bigger welfare state and smaller military prescence |
| conservative | supports a free market, oft times favors prayer in schools and a larger military |
| political ideology | a more or less consistent set of beliefs about what policies governement ought to pursue |
| plurality | having ideal from more than one political ideals |
| pure liberals | the peple that are liberal on both economic policy and personal conduct |
| pure conservatives | the people that are conservative on both economic and conduct issues |
| libertarians | these people are conservative on econmic matters but liberal on social ones |
| populists | the people that are liberal on economic matters and conservative on social ones |
| political elite | persons with a disproportionate share of political power |
| norm | a standard of right or proper conduct |