| Term | Definition |
| Public Opinion | How people think or feel about particular things. |
| Gender Gap | Difference in political views between men and women. |
| Poll | A survey of public opinion. |
| Random Sample | Method of selcting from a population in which each person has an equal probability of being selected. |
| Sampling Error | The difference between the results of random samples taken at the same time. |
| Exit Polls | Polls based on interviews condicted on election day with randomly selected voters. |
| Political Socialization | Process by which background traits influence one's political views. |
| Elite | People who have a disproportianate amound of some valued resource. |
| Liberal | One who favors individual and economic freedom. |
| Conservative | One who favors traditional ideas such as restoration of power of the state, the church, and the aristocracy. |
| Political Ideology | A more or less consistent way set of beliefs about what policies government ought to pursue. |
| Plurality | people who share beliefs from different factions.(moderate for example) |
| Pure Liberals | Liberals on both economic policy and personal conduct. |
| Pure Conservatives | Conservative on both economic and conduct issues. |
| Libertarians | Conservatives on economic matters and liberal on social matters. |
| Pupulists | Liberal on economic matters and conservative on social ones. |
| Political Elite | Persons with disproportiante share of political power. |
| Norm | A standard of right or proper conduct. |