MKT 291 ch 1

Created by mozentera 

Upgrade to
remove ads

marketing mix

product, price, promotion, place

promotion

publicity, advertising, sales promotion, sales

place

supply chain, logistics, distribution, availability

environmental forces

uncontrollable

market orientation

focusing efforts to create value

societal marketing concept - win win for

society and consumers

ultimate consumers

uses goods

organizational buyers

not for them

utility

benefit

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions above and try again

Example:

Reload the page to try again!

Reload

Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

NEW! Voice Recording

Create Set