| Term | Definition |
| Public Opinion | How people think or feel about particular things. |
| Gender Gap | Difference in political views between men and women. |
| Poll | Survey of public opinion. |
| Random Sample | Method of selecting from a population in which each person has an equal probability of being selected. |
| Sampling Error | The difference between the results of random samples taken at the same time. |
| Exit Polls | Polls based on interviews conducted on Election Day with randomly selected voters. |
| Political Socialization | Process by which background traits influence one's views. |
| Elite | People who have a disproportionate amount of some valued resource. |
| Liberal | a person who favors a political philosophy of progress and reform and the protection of civil liberties |
| Conservative | a person who believes government power, particularly in the economy, should be limited in order to maximize individual freedom |
| Political Ideology | A more or less consistent set of beliefs about what policies government ought to pursue. |
| Plurality | The highest amount of votes in an election where no candidate receives higher than fifty percent. |
| Pure Liberals | Liberal on both economic policy and personal conduct. |
| Pure Conservatives | Conservative on both economic and policy issues. |
| Libertarians | Conservative on economic matters and liberal on policy/social matters. |
| Populists | People who are liberal on economic matters and conservative on policy/social matters. |
| Political Elite | Persons with a disproportionate share of political power. |
| Norm | A standard of right or proper conduct. |