The process of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages, and ownership and regulation issues that may affect what is presented and in what form.
A principle that states that broadband networks should be free of restrictions on content, platforms, or equipment and that certain types of content, platforms, or equipment should not get preferential treatment on the network.
Persuasive messages that supposedly happen below the level of consciousness, such as quickly flashing an image or word on a screen. Despite concerns about subliminal advertising, there has been no firm proof that they work.
Edited audio clips from people interviewed.
An unseen announcer or narrator talking while other activity takes place, either on radio or during a television scene.
A device used in television sitcoms that generates prerecorded laughter, timed to coincide with punch lines of jokes.
Text online that is linked to another web page, website, or different part of the same web page by HTML coding.
Short for really simple syndication, it lets users easily subscribe to feeds from a blog or website.
A popular website in which users submit material (called 'digging') to be voted on by other users, with the most popular material appearing on the homepage.
A website that lets anyone add, edit, or delete pages and content.
Electronic Program Guides (EPG)
Guides available on television that provide program listings and some simple interactivity, such as ordering pay-per-view programs or buying CDs or DVDs of listed music or shows.
The practice of advertisers paying for actual products to be used and shown prominently in television shows and movies.
A marketplace in which media ownership and diversity is severely limited and the actions of any single media group substantially affect its competitors, including determining the content and price of media products for both consumers and advertisers.
The practice of using advertising and marketing techniques to persuade people about changing bad or destructive behaviors or adopting good behaviors.
Federal Communications commision
FCC-creates regulations and laws
Publicly held or family owned companies, shares bought and sold (stock)
Rely on public contributions, gov. support, and corporate sponsors (NPR)
"Do unto others as you would do unto yourself"
The "Golden Mean"-trying to find balance and fairness among all sides of an issue
Actions should be decided on moral laws that would apply to everyone. Is it right to publish names of crime victims?
Doing the greatest good for the greatest amount of people