Data

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Lines used to organize information, simulate movement, lead the eyes and enhance a design Shapes used to enhance a publication Mass used to define size, space, and create an impact Texture used to convey a "visual" sense of feel Color used to evoke emotion, add or detract attention, create movement and/or lead the eye Color themes used to set a tone or mood for the publication Color palette a chart used to choose colors; can be used to pick colors that will look good together in DTP publications Complimentary colors colors that look good together to create a more visually appealing publication Color Matching the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible Hue a color Tint a hue plus white Shade a hue plus black Saturation the amount of the hue used