ch 8 - business markets

12 terms by eeeeee 

Create a new folder

Advertisement Upgrade to remove ads

business market

often based on l-t mutually profitable relationships

must understand how its product affects other organizations in marketing channel

producer markets

purchase products for making a profit by
1) using it as an input
2) using it for operations

reseller markets

intermediaries that buy FINISHED goods and resells for profit

government markets

contracts are awarded to firms of all sizes, but usually given to large corps.

bids/negotiations

institutional markets

organiz. w/ charitable, educ., NON-BUSINESS goals.

transactions between businesses

_PRICE_ is VERY IMPORTANT to bus. customers!!~~
they also value service

suppliers must sell products in large Qs to make profits
some need expensive items, while others need sth that is freq. replenished (raw materials)

new-tash purchase

buy item to do new job/solve problem

straight buy repurchase

routine purchase of the same products w/ same contract terms

modified rebuy purchase

new-task purchase changed , or when reqs of straight-buy repurchase is modified

derived demand

D for business products derived from D for consumer products

inelastic demand

D not altered by P incr/decrease

joint demand

2+ items used in combination to produce a product

shortage one 1 will jeopardize sales of the other

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions above and try again

Example:

Reload the page to try again!

Reload

Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

NEW! Voice Recording

Create Set