Sam is trying to drum up a new FBLA members and wants to describe the purpose of FBLA and some of the different activities in which the club participated in previous years. He also watns to include a few picture of students at different FBLA regional competitive events and community service projects.
Jane wants to advertise the upcoming blood drive at her school.
Jamaul is the communications specialist for his Boy Scout troop. He wants to send montly updates to the members of his troop and their parents about recent activites, make announcements about honors some of the members have recieved, and proved information about upcoming events.
Mark wants to send a professionally prepared communication to potential clients to introduce himself, prove contact information, and describe his web development services.
Susan wants her neighborhood babysitting clients to remember her and have quick access to her phone number whenever they are in need of a babysitter.
Rules for creating effective publications.
The arrangement of text and objects on a page. Arrange text in a logical flow (left to right) to enhance readability.
To be uniform
Select a uniform style, size, and effect for all headings and another for the body.
Use a consistent format throughout the publication. Use either all cartoon-like images or all high quality photo images, etc. Graphics include clip art and photographic images.
Where is the reader's attention focused first? Emphasize the most important objects of the publication with color and size.
Are the objects grouped appropriately?
The negative or blank space in a publication should be uniform and serve the function of giving the reader's eyes a break.
The Target Audience
Knowledge of the target audience is critical to effective communication through publications. The identifying characteristics of the target audience provide the "hooks" for grabbing their attention by appealing to their age, ability, special interests, and group membership.