| Term | Definition |
|---|
| What is your | purpose |
| what | quality do you need |
| what are your | work flows |
| whatt | help do you need |
| what services | do you want from your printer |
| how will your | piece look |
| how will readers | use your piece |
| how will other | processes handle your piece |
| how will you | reach your audience |
| how will your piece | reach your partner |
| how many | pieces do you need |
| how much | should you spend |
| who is your | audience |
| where else | might you use your content |
| when do you | need the job delivered |
| frequent problem with costmr files | wrong or incomplete fonts |
| 3 unites of measure | points,picas,inches |
| rfrs 2 the dstance btwn the rows or dots, expressed in lines per inch | screen ruling |
| overprints | surprint printing one image over a previously printed image |
| reverse | knockout |
| halftone | a photograph or continuous tone illustration that has been converted to dots for reproduction |
| spi | spots per inch, scanners digital cams |
| ppi | pixels per inch,reso of comp |
| dpi | dots per inch, desktop printing |
| lpi | lines per inch,relative size of halftone dots |
| any high contrast image, including type | line copy |
| 1 | word processing |
| 2 | vector based illustration |
| 3 | image editing |
| 4 | page layout |
| 5 | fonts |
| 6 | database systems |
| 7 | preflight and proper file preparation |
| 8 | imposition |
| 9 | trapping |
| reso independent | vector based graphics |
| reso dependent | raster based graphics |
| ctp | computer to plate |
| rip | raster image processor |
| format for proofing on the monitor | pdfs |
Combine with other sets
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