Test 1_Feb8
About this set
Created by:
kchoyce2012 on February 14, 2011
Subjects:
Description:
Vehicle audience data and analysis
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10 terms
Terms | Definitions |
|---|---|
 Nielsen | Establishes a series of ratings for network and spot TV programming |
| Arbitron | Only provider of radio ratings |
| (Neilsen) NetView | Ratings on the Internet |
| DoubleClick/Atlas | Allows us to look at the performance of the campaign and answer how people are interacting with ads on a certain site (who is clicking on ads) |
| Google Analytics | Free, mom and pop analytics method of choice - let's you know who is visiting sites |
| Core Metrics | Let's you know who's visiting on an enterprise wide, multi-company and multi site scale |
| BuzzMetrics | Write computer scripts and gathers positive, negative and neutral buzz |
| IEG, Inc. | Measures audiences and sponsors of major national events |
| GamePlay Metrics (Neilson) | Who is playing off and on-line gaming (women 39-54 is the number one growth target) |
| Neilsen Mobile Media | Measures SMS messaging (the number one area of growth) |
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