4 Written Questions

1. Write computer scripts and gathers positive, negative and neutral buzz
2. Ratings on the Internet
3. Measures SMS messaging (the number one area of growth)
4. Free, mom and pop analytics method of choice - let's you know who is visiting sites

3 Multiple Choice Questions

1. Establishes a series of ratings for network and spot TV programming
   1. Arbitron
   2. Nielsen
   3. IEG, Inc.
   4. Core Metrics
2. Measures audiences and sponsors of major national events
   1. IEG, Inc.
   2. BuzzMetrics
   3. Arbitron
   4. Nielsen
3. Allows us to look at the performance of the campaign and answer how people are interacting with ads on a certain site (who is clicking on ads)
   1. BuzzMetrics
   2. DoubleClick/Atlas
   3. Core Metrics
   4. Google Analytics

3 True/False Questions

1. Arbitron → Only provider of radio ratings

   True        False

2. GamePlay Metrics (Neilson) → Who is playing off and on-line gaming (women 39-54 is the number one growth target)

   True        False

3. Core Metrics → Let's you know who's visiting on an enterprise wide, multi-company and multi site scale

   True        False