-Answers questions regarding demographics, psychographics and media/product consumption.
-Detailed record of questions asked (codebook) allows for cross tabulation in order to find connections and overlaps in data.
-Primarily for offline expenditures
-Provides detailed media expenditure data
-Facilitates competitive analysis
-Empowers media investment decision makers
-For online activity and expenditures
-Shows which advertisers are on one particular site
-Shows the breakout of impressions between search and display
-Key to understanding radio audiences
-Industry in flux
-Estimates and projections are still the norm
-Network and Spot ratings across targets and markets
-Helps provide info for decisions about buying ad space and what programming to provide
-Audit Bureau of Circulation
-Known as the "print police"
-Online Customer Data
-See who goes to what sites, how long they stay and how loyal they are
-Can be broken down by day, week, or monthly data
-Which site will our ad get viewed more by potential customers?
-Online Consumer Behavior
-Allows for tracking of digital campaigns
-Shows who responded, where they came from, where they went, where they are located, etc
-Allows for optimization of campaigns (more money spent in the right place at the right time)
-Used in tandem with SMRB/MRI
-More regional basis
-More specific in terms of psychographics
-More market centric
- Consumer data
- a similar resource to the above except it's zip code by zip code and allows us to look at the same questions but even more specifically.
- takes info gathered zip code by zip code and categorizes people into PRIZM clusters
-Social Media Data
-Who is talking about us?
-What are they saying?
-Ability to gauge the tone of the marketplace buzz
-Compare/contrast different portals for decision making purposes
-Ticket sales info for major national and local events
-Sporting, Sponsorship, and other PR events data
-Huge growth area for all demographics
-Leader in measuring and placing investments in "advergaming"
Nielsen Mobile Media
-Measures what we do with our media while on the go (smartphones, tablets, etc)
(Standard Quality Advertising Data)
-Online Expenditure Data
-Provides average $ for local/national programming
-SQAD = Local markets, NetCosts = National markets
-Good benchmark for new advertisers
SRDS (Standard Rate and Data Service)
-Helps identify possible media vehicles
-More helpful for planning OOH, Print, and Internet than broadcast (SQAD for broadcast)
-Helps begin initial contact with media sales team, estimate rate and audience, pinpoint deadlines, etc
-Online Consumer Data
-What are they experiencing on your site?
-Which messages/elements are working?