| Term | Definition |
| Details: Example | Abstract/Concrete; Formal/ Informal |
| Details: Purpose | Helps the reader conceive concept, visualize, makes abstract concrete |
| Speaker: Example | Reliable/Objective/Subjective/Age/Authority/Knowledge/Experience/Education/Ethical Appeal/Beliefs |
| Speaker: Purpose | Establishes reliability and perspective of speaker and validity of argument |
| Appeals to audience: Example | Ethical/Logical/Emotional appeals |
| Appeals to audience: Purpose | Logos: by presenting ideas in logical and coherent fashion, author helps reader understand and accept arguements. Ethos:establishes reliability in speaker and fosters trust on part of audience. Pathos: draws on reader's emotions (fear/pity) and interests so they will be sympathetic to cause and inclined to accept arguments |
| Figurative Language: Example | Simile/Metaphor/Personification/Irony/Apostrophe/Hyberbole/Understatement/Synecdoche/Metonymy |
| Figurative Language: Purpose | Through comparison or exageration the writer assists the reader in gaining understanding about unknown or abstract concepts/helps audience visualize and understand concepts |
| Diction: Example | Denotation/Connotation:Level/Colloquial/Erudite:Abstract/Concrete:Sound |
| Diction: Purpose | Creates mood/reveals aspects of speaker or situation such as education, reliability, subjectivity or objectivity/reveals the attitude/creates tone or mood |
| Syntax: Example | Simple/Compound/Complex: Loose/Balanced/Periodic:Convoluted/Centered:Anaphora/Epistrophe/Parallel Structure/Rhetorical Question/Repition/active or passive voice/form follows function |
| Syntax: Purpose | Reveals aspects of speaker/emphasize certain points more than others/show similarities and/ or differences/establish patterns and motifs/establishes tone and attitude/creates parallel between what is being said and how the speaker says it |
| Structure: Example | Chronological/Spatial/Narrative/Order of Importance/General to Specific/Flashback/Frame Story/Compare-Contrast |
| Structure: Purpose | Facilitates mystery/clarify points/show contrast/emphasize certain aspects |
| Sound: Example | Soft/Sibilant/Cacophonous/Onomatopoeia/Alliteration/Assonance |
| Sound: Purpose | Creates mood and/ or tone/Reveals aspects of character/create rhythmic syntax to emphasize softness or smoothness of subject or cacophonous to emphasize harshness or danger of subject |
| Imagery: Example | Sensory (the five senses) and/or visual imagery |
| Imagery: Purpose | appeal to readers' senses establishing common experience or helps reader to concretely perceive people, setting, or actions |