the moral principles and values that govern the actions and decisions of an individual or group; deals with personal moral principles and values
Four possible reasons the state of perceived ethical business conduct is at its present level
o 1. There is increased pressure on businesspeople to make decisions in a society characterized by diverse value systems
o 2. There is a growing tendency for business decisions to be judged publicly by groups with different values and interests
o 3. The public's expectations of ethical business behavior has increased
o 4. Ethical business conduct may have declines
the set of values, idea, and attitudes that are learned and shared among the members of a group
compromise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings.
Consumer Bill of Rights
outlined by JFK in 1962; it codified the ethics of exchange between buyers and sellers
o 1. Right to safety
o 2. Right to be informed
o 3. Right to choose
o 4. Right to be heard
the clandestine collection of trade secrets of propriety information about a company's competitors
Activities include: illegal trespassing, theft, fraud, misrepresentation, wiretapping, looking through competitor's trash
giving and receiving
Disguised as gifts, consultant fees, and favors.
Bribery on a worldwide scale is monitored by Transparency International.
the set of values, ideas, and attitudes that is learned and shared among the members of an organization.
Code of ethics
a formal statement of ethical principles and rules of conduct; rarely enough to ensure ethical behavior
learned through the process of socialization with friends and family and by formal education. Two prominent personal moral philosophies have direct bearing on marketing practice: 1. Moral idealism and 2. Utilitarianism.
a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior.
organizations are part of a larger society and are accountable to that society for their actions
companies have a simple duty: to maximize profits for their owners or stockholders.
Focuses on the obligations an organization has to those who can affect achievement of its objectives. (consumers, employees, suppliers, distributors, etc)
Obligations that organizations have to the preservation of the ecological environment and to the general public.
recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
marketing efforts to produce, promote, and reclaim environmentally sensitive products
occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.