Chapter 10
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Created by:
steveamber6 on February 26, 2011
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6 terms
Terms | Definitions |
|---|---|
 mass media | Means of communication that reach the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication. |
| news media | Media that empasize the news. |
| political socialization | The process by which we develop our political attitudes, values, and beliefs. |
| selective exposure | The process by which individuals screen out messages that do not conform to their own biases. |
| selective perception | The process by which individuals perceive what they want in media messages. |
| horse race | A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates. |
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