NAME: ________________________
← Chapter 11 Test
6 Written Questions
6 Multiple Choice Questions
- all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use
- an off price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturers surplus, discontinued, or irregular goods
- a large, low cost, low margin, high volume, self service store that carries a wide variety of grocery and household products
- a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the franchise system.
- a concept that states that new types of retailers usually begin as low margin, low price, low status operations but later evolve into higher priced, higher service operations, eventually becoming like the conventional retailers they replaced
- a retailer that buys at less than regular wholesale prices and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs
5 True/False Questions
-
Superstore → a large, low cost, low margin, high volume, self service store that carries a wide variety of grocery and household products
-
Specialty Store → two or more outlets that are commonly owned and controlled
-
Category Killer → a giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees
-
Wholesaling → all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use
-
Convenience Store → two or more outlets that are commonly owned and controlled
Regenerate Test