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Will be given a formative assessment on these.

Bandwagon

The persuasive strategy uses the argument that because everyone is doing it, you should too.... ( "Jumping on the bandwagon.")

Emotional Appeal

Using details to create an emotional response from the reader.

Thesis

Also known as opinion statement in persuasive writing, this is the final sentence of the introduction. It informs the reader of the direction of the essay or gives the reader the main idea; and it will be supported with evidence. Also referred to as a "claim".

Slogan

A phrase or a sentence that is used repeatedly in the advertising product or service that through repetition alone, eventually comes to identify the product or service. It should be "catchy" and appeal to your senses.

Evidence/Supportive Details

A statement that can proved true; solid statistics and examples that can consist of facts, figures, statistics, and examples used to support the thesis.

Call to Action

This strategy encourages the reader to do something abouth the issue being addressed immediately.

Rebuttal

This the act of refuting or proving to be false, your opponents by providing evidence or arguments to counter their arguments.

Perspective/Point of View

In a persuasive essay, the perspective or point of view would be how you would describe your thesis and evidence from your vantage point. In literature, point of view is how a story is told: first or third person. This wouldn't apply here, because a persuasive essay isn't a story or a narrative, rather it is a formal opinion based upon facts and evidence.

Tone

Your attitude toward the subject and your readers that can often be described as the tone of your writing piece.

Audience

An audience is a group of readers who read a particular piece of writing. As a writer, you should anticipate the needs or expectations of your audience in order to convey information or argue a particular claim or thesis. Your audience always needs to be identified before you write, so that you can direct your thoughts appropriately

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