adoption curve
About this set
Created by:
jderby1110 on March 1, 2011
Subjects:
Log in to favorite or report as inappropriate.
Order by
5 terms
Terms | Definitions |
|---|---|
 Innovators | the first group to adopt new products |
| Early Adopters | the second group in the adoption curve to adopt a new product; these people are usually well respected by their peers and often are opinion leaders |
| Early Majority | group that avoids risk and waits to consider new idea until many early adopters try it and like it |
| Late Majority | group that is cautious about new ideas |
| Laggards or nonadopters | prefer to do things the way they have been done in the past and are very suspicious of new ideas |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.