Consumer Behavior Acronyms Test 2
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Created by:
dianaccamp on March 6, 2011
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30 terms
Terms | Definitions |
|---|---|
 Cultural Factors that Affect Consumer Behavior and Marketing Strategy | L-DNV L-Language D-Demographics N-Nonverbal communications V- Values |
| 4 basic types of world citizens | CAAD C-global Citizens A-Antiglobals A-global Agnostics D-global Dreamers |
| 4 aspects of culture | No-CAB N- Not aware of culture's influence C- Comprehensive concept A- Acquired B- supplies Boundaries for individuals |
| 3 broad forms of cultural values | SOE S- Self oriented values O- Other oriented values E- Environment oriented values |
| other oriented values | IDC-Y-ME? I- Individual/collective Y- Youth/age E- Extended/limited family M- Masculine/feminine C- Competitive/cooperative D- Diversity/uniformity |
| environment oriented values | FuC-STeRN F- Fatalistic/problem solving C- Cleanliness S- Status/performance T- Tradition/change R- Risk taking/security N- Nature |
| self oriented values | GRrr-HW-MAP G- postponed Gratification/immediate Gratification R- Religious/secular HW- Hard Work/leisure M- Material/nonmaterial A- sensual gratification/Abstinence P- active/Passive |
| Factors Influencing Nonverbal Communications | ToSS-RATE T-Time S-Space S-Symbols R-Relationships A-Agreements T-Things E-Etiquette |
| 4 Factors of Communicating About a Product | C-NVM C-verbal & nonverbal Communications system in the culture N- Needs the product V- Values associated w/the product & its use M- available Media & who attends to each type |
| 6 Consumer Classifications related to Environmental Activism | NU-MAYO N- true Naturals U- Unconcerned M- new green Mainstream A- Affluent healers Y- Young recyclers O- Overwhelmed |
| 4 Evolving American Values | C-GGG C- Cause-related marketing G- Green marketing G- marketing to Gay & lesbian consumers G- Gender-based marketing |
| 4 consumer types based on Response to cause-related marketing | BASS B- Balancer A- Attribution oriented S- Skeptic S- Socially concerned |
| 4 Significant Female Market Segments | THe-TWit on CW TH- Traditional Housewife TH- Trapped Housewife TW- Trapped Working Woman CW- Career Working Woman |
| aspects of demographics | AEIO-P A- Age E- Education I- Income O- Occupation P- Population size & distribution |
| key results of scarboroughs research on digital savvy consumers | L-TDM L- Lifestyle T- Technology behaviors D- Demographics M- Media |
| % change of US Age Distributions | UUI-UD-IUU U- increase under 10 U- increase 10-19 I- slight increase 20-29 U- increase 30-39 D- decrease 40-49 I- slight increase 50-59 U- increase 60-69 U- increase over 69 |
| 6 primary generations of US Market | D's-PB-XYT D- Depression generation P- Pre-depression generation B- Baby boom generation X- generation X Y- generation Y T- Tweens |
| 4 segments of mature market by Gerontographics | HI-FROHH HI- Healthy Indulgers FR- Frail Recluses O- ailing Outgoers HH- Healthy Hermits |
| Socioeconomic Factors related to social standing | HOOIE H- Heritage O- Occupation O- Ownership I- Income E- Education |
| 4 Unique Behaviors a result of socioeconomic factors & social standing | CC-PP C- Consumption C- Communication P- Preferences P- Purchases |
| 4 parts of the upward pull strategy targeted at the middle class | MAPP M- Middle class A- Aspirations P- Prefer P- Positioning |
| 4 segments relating to african americans | L-CUM L- Living day to day C- Contented U- Upwardly Mobile M- living for the Moment |
| 3 groups of asian americans | TEL T- Traditionalists E-Established L- Living for the Moment |
| 3 trends of Asian Americans | GIY G- Geographic concentration I- Immigration Y- Youth |
| Religious subcultures of US | MR. PBBJ M- Muslim R- Roman Catholic P- Protestant B- Born-again christian B- Buddhist J- Jewish |
| 4 major institutions that influence culture | FRaME F- Family R- Religion & church M- Media E- Education system & schools |
| 5 stages of consumer decision process | PS-PeEP P- Problem recognition S- Search E- Evaluation P- Purchase P- Post purchase |
| Global Values Segments | C-F-AIDS C- Creatives F- Fun seekers A- Altruists I- Intimates D- Devouts S- Strivers |
| 7 main social classes | U-LUUP-eM-WeLL U- Upper-upper L- Lower-upper UP- Upper-middle M- Middle class W- Working class L- Lower class L- Lower-lower class |
| 8 Global Culture Segments | ... |
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