A configuration of citizenship activities; best when they match public expectations
Global Corporate Citizenship
Putting an orgs commitment to social/environ. responsibility into practice worldwide
What does selling to the bottom of the pyramid involve?
Creatively developing products/service that meet the needs of the world's poor
Systems/methods used to manage the orgs global corporate citizenship
•Assigning responsibility to a committee or group
•Creating a department of corporate citizenship in the org
•Hiring professional consultants, etc
5 Stages of Global Corporate Citizenship
Characteristics of the elementary stage of GCC
Undeveloped, uninterested/involved in social issues, one-way communication to stakeholders
Characteristics of the engaged stage of GCC
Becoming aware of public expectations, interaction with stakeholders, establish philanthropic goals
Characteristics of the innovative stage of GCC
Understanding of citizenship purpose, structural innovation to accomodate GCC workings
Characteristics of the integrated stage of GCC
More coherent initiatives, starting partnerships
Characteristics of the transforming stage of GCC
Visionary, higher sense of purpose, addressing broad social problems/undeserved markets
Can a company be at more than one stage of GCC at a time?
Social performance audit
Evaluation of an orgs GCC performance which usually involves benchmarking against the companys own mission and other companies
The Balanced Scorecard is a type of social/econ. reporting, what does purpose does it serve?
Encourages managers to develop/use performance metrics covering all aspects of performance
Clear reporting on an orgs performance to various stakeholders
What does the Triple bottom line involve?
Reporting financial, environ., and social results to stakeholders
What types of companies are more likely to emphasize the triple bottom line?
Large, lower profit companies in the manufacturing industry