MIS 202 - Quiz # 3
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Created by:
mddifilippo on March 9, 2011
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10 terms
Terms | Definitions |
|---|---|
 Reducing costs can cause businesses to: | gain a competitive advantage |
| Left Hand Brewery is a microbrewery that crafts beer for sale in Colorado only. This is an example of a strategy focused on a niche. | True |
| Which of the following is NOT one of Porter's competitive strategies? | Globalizing |
| Which of the following is NOT a support activity on Porter's value chain? | Customer service |
| Which of the following is one of the three principles of product implementation for a competitive advantage? | Differentiation of services |
| Porter defined value of a value chain as ________. | the amount of money that a consumer is willing to pay for a resource, product, or service |
| Organizations can lock in customers by: | establishing high switching costs |
| Dell computers established an alliance with Intel to gain a competitive advantage. | True |
| An organization's goals are determined by its ________. | competitive strategy |
| Which of the following is NOT a primary activity in Porter's value chain? | Procurement |
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