Tools of Persuasion

44 terms by mepalmer7 

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Bandwagon

Everybody is doing it

Name Calling

Calling someone names

bandwagon

"today's kids are all bringing Fruity Lite Juice in their lunches"

Bandwagon

Urges you to do or believe something because everyone else does.

bandwagon

propaganda technique that tries to persuade the person to do, think, or buy something because it is popular or everyong is doing it

stereotyping

Judging an entire group of people based on characteristics of a few

STEREOTYPING

EXAMPLE- ALL BOYS WILL LOVE THE PLAYSTATION 3. BUY ONE FOR YOUR SON TODAY!

STEREOTYPING

USES UNFAIR IMAGES OF A GROUP TO MAKE A POINT

STEREOTYPING

JOE ROBBINS IS ONE OF THOSE SPOILED RICH KIDS FROM KNOB HILL, SO YOU KNOW HE MUST GET EVERYTHING HE WANTS

stereotyping

All straight A students are nerds.

stereotyping

All members of one group are just alike.

stereotyping

Germans suck at dancing sambas->she's German->she can't dance sambas

bandwagon

"today's kids are all bringing Fruity Lite Juice in their lunches"

bandwagon

Buy me a cell phone, Mom. Everyone else in the 5th grade has one.

BANDWAGON

BUT M-O-M!! EVERYBODY ELSE'S PARENTS BUY THEIR KIDS THOSE NIKE SHOES. YOU SHOULD BUY ME SOME, TOO!

BANDWAGON

ALL OF YOUR FRIENDS HAVE THE NEW RAZOR PHONE! WHAT ARE YOU WAITING FOR?

Name Calling

Ad uses negative words to create a poor impression of the opponent

Name calling

a method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea

NAME CALLING

BABY PHAT MAKES YOU LOOK FAT. BUY APPLE BOTTOMS INSTEAD.

Name Calling

Speaking against a person rather than an issue. Example: Hillary says Obama is all change and no substance.

name calling

Don't listen to Mr. Meanie when he says playing in the streets is dangerous. He's just a mean man who doesn't want you to have any fun!

Repetition

repeating a name, slogan, product, or phone number over and over.

Repetition

Seeing or hearing a products name multiple times

repetition

Head on! Apply directly to forehead. Head on! Apply directly to forehead. Head on!

REPETITION

WHO CAN YOU TRUST? BILL ADAMS, BECAUSE HE CAN GET THE JOB DONE! WHY CAN YOU TRUST BILL ADAMS? BECAUSE BILL ADAMS CAN GET THE JOB DONE!

AIR AND REBUT

AT PROGRESSIVE, WE SHOW THE OTHER COMPANY'S POLICY, THEN OURS. WE WANT TO BE SURE YOU GET THE BEST IDEA.

air and rebut

telling the other side's point of view, then telling why it's wrong

air and rebut

I believe kids should study everyday. My opponent says kids should spend all day watching television and playing video games. If kids don't study, how will they ever learn?

Association

Connection of a positive image with a candidate or idea. Example: Candidate photographed with children or flags.

association

connection of a positive image with a candidate or idea to create a positive feeling

association

All across the beautiful, fragrant fields Americans are using Stink-Free deoderant!

association

connection of a positive image with a candidate or idea to create a positive feeling

endorsement

famous person talks about product or supports product

endorsement

Eli and Peyton Manning say, "Eat your Oreos! They'll give you super speed!"

INTERTEXTUAL REFERENCE

USING ANOTHER REFERENCE THAT AGREES WITH YOUR VIEWS OR OPINIONS

INTERTEXTUAL REFERENCE

AMUR LEOPARDS CAN LOOK QUITE CUTE AND SWEET WHEN THEY ARE YOUNG,BUT THEY QUICKLY GROW INTO POWERFUL ANIMALS. ACCORDING TO THE JACKSON ZOOLOGICAL SOCIETY, AN AMUR LEOPARD CAN WEIGH BETWEEN 50 AND 60 POUNDS.

plain folks

a type of propaganda used to make something relatable to the general public

Plain Folks

An attempt to make the politician seem like a regular person. Example: Bush is seen in a hard hat.

Plain Folks

An Attempt To Make A Politician Seem Like a Regular Person (Candidate Painting/ Building A House

PLAIN FOLKS

CONNECTS IDEAS TO SIMPLE,DOWN-TO-EARTH PEOPLE

Plain folks

appealing to common man (the everyday person)

PLAIN FOLKS

LIKE A GOOD NEIGHBOR, STATE FARM IS THERE TO HELP YOU.

SHOCK TACTICS AND FEAR

MAKES PEOPLE REACT OUT OF FEAR INSTEAD OF REASON

SHOCK TACTICS AND FEAR

IF THE FOLKS ELECT SUSAN SMOTHERS, TAXES WILL GO UP, CRIME WILL SKYROCKET, AND OUR HOMETOWN VALUES WILL DECLINE!

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