|
 A person whose character, knowledge, and judgement command respect. | The Effective Speaker is |
| A message to deliver, a definite purpose in giving that message, and is consumed with the necessity of getting that message across and accomplishing that purpose. | The Effective Speaker has |
| That the primary purpose of speech is the communication of ideas and feelings in order to get a desired response. | The Effective Speaker realizes |
| And adjusts to every speaking situation. | The Effective Speaker analyzes |
| Topics which are significant and appropriate. | The Effective Speaker chooses |
| And listens with discrimination. (Neither blindly accepting the ideas of others, nor stubbornly refusing to consider opinions opposed to his own.) | The Effective Speaker reads |
| Facts and opinions through sound research and careful thought so that his speech, both on and off the platform, may be worthy of the listener's time. | The Effective Speaker secures |
| And organizes materials so that they form a unified and coherent whole. | The Effective Speaker selects |
| Language that is clear, direct, appropriate, and vivid. | The Effective Speaker uses |
| His delivery vital and keeps it free from distracting elements. | The Effective Speaker makes |