Persuasive Strategies Vocab

7 terms by tkeiter

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claim

states the main point or stance

big names

mentions experts and important people to support the argument

logos

uses logic, numbers, or facts to support the argument

pathos

appeals to the audience's emotions

ethos

tries to build trust and credibility

kairos

builds a sense of urgency for the cause

research

uses studies and information to make the argument seem more convincing; this can be in the form of words, graphs, tables, or illustrations

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