MWD 1.03 Principles of Design
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Created by:
chackworth Plus on March 16, 2011
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8 terms
Terms | Definitions |
|---|---|
 balance | The way in which the elements in visual arts are arranged to create a feeling of equilibrium in a work of art. The three types of balance are symmetry, asymmetry, and radial. |
| contrast | Difference between two or more elements (e.g., value, color, texture) in a composition; juxtaposition of dissimilar elements in a work of art; also, the degree of difference between the lightest and darkest parts of a picture. |
| rhythm | Intentional, regular repetition of lines of shapes to achieve a specific repetitious effect or pattern |
| unity | Total visual effect in a composition achieved by the careful blending of the elements of art and the principles of design |
| symmetrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
| Asymmetrical | off-center alignment created with an odd or mismatched number of elements |
| Consistency | A design concept that refers to repitition in the placement and use of elements., a design concept that refers to repetition in the placement and use of elements |
| White space | areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space |
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