MWD 1.03 Principles of Design

8 terms by chackworth

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balance

The way in which the elements in visual arts are arranged to create a feeling of equilibrium in a work of art. The three types of balance are symmetry, asymmetry, and radial.

contrast

Difference between two or more elements (e.g., value, color, texture) in a composition; juxtaposition of dissimilar elements in a work of art; also, the degree of difference between the lightest and darkest parts of a picture.

rhythm

Intentional, regular repetition of lines of shapes to achieve a specific repetitious effect or pattern

unity

Total visual effect in a composition achieved by the careful blending of the elements of art and the principles of design

symmetrical

elements of the design are centered or evenly divided horizontally and vertically on a page

Asymmetrical

off-center alignment created with an odd or mismatched number of elements

Consistency

A design concept that refers to repitition in the placement and use of elements., a design concept that refers to repetition in the placement and use of elements

White space

areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space

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