the words before and after an unknown word that can help give you hints about its meaning
identifying with the thoughts and feelings of a character in a story
different modes of communication that a "mass" of people use for their source of information...television, radio, newsprint, etc.
Argument by authority
when an advertisement relies on statements from authority figures, experts, or professionals to convince you of something
Argument by emotion
when an advertisement appeals to your feelings to try to convince you of something
Argument by logic
when an advertisement appeals to reason and evidence to convince you of something
A conclusion, in relation to an argument
a statement that must be true if the supporting statements are true
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