5 Written Questions
5 Matching Questions
- depth interview
- test market
- closed-ended questions
- nonprobability sample
- mobile marketing
- a the place an experiment is conducted or the demographic group of people an experiment is administered to.
- b marketing media that is available in different places such as cell phones or on forms of transportation
- c questions that limit a respondent's answers. Multiple-choice and yes-and-no questions are examples of closed-ended questions
- d a research thats not drawn in a systematic way
- e an exploratory research technique of engaging in detailed, one-to-one, question-and-answer sessions with potential buyers
5 Multiple Choice Questions
- a group of potential buyers brought together to discuss a marketing research topic with one another
- billboards and movable promotions that are displayed in a broad range of public spaces including tray tables on airplanes, the inside of subways, trains, buses, and even in bathroom stalls.
- a less structured type of research design used to initially investigate a marketing research project that hasnt yet been defined well enough for an in-depth study to be conducted
- a model that includes several different promotion objectives, including attention, interest, desire, and action. one objective may be to get attention. other objectives of promotion may be to generate interest and desire.
- a promotional message that allows the consumer to draw his or her own conclusions
5 True/False Questions
unique selling proposition → questions that limit a respondent's answers. Multiple-choice and yes-and-no questions are examples of closed-ended questions
selective demand → demand for a specific brand
case study → a study that looks at how another company, or companies, solved a problem being researched.
integrated marketing communications → approach designed to deliver one consistent message to buyers across an organization's promotions
back translation → the process of removing research data that have accidentally been duplicated or correcting data that have obviously been recorded wrong