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5 Written questions

5 Matching questions

  1. Off-peak pricing
  2. Multiproduct branding
  3. private branding
  4. maintain brand loyalty
  5. stress differentiation
  1. a Product made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)
  2. b Charging different prices during different times to reflect variations in demand for a service
  3. c primary marketing objective of the maturity stage
    (full product line)
  4. d Strategy of using one name for all products
  5. e primary marketing objective of the growth stage
    (more versions of products)

5 Multiple choice questions

  1. desire for the product class rather than for a specific brand, since there are few competitors with the same product
  2. Using a current brand name to enter a new market segment in its product class
  3. is any word, device (design, sound , shape or color) or combination of thes used to distinguish a sellers goods or services
  4. The stages that a product goes through in the marketplace: introduction, growth, maturity, and decline
  5. deliberate; many informal social contracts

5 True/False questions

  1. gain awarenessprimary marketing objective of the introduction stage
    (one product)


  2. mixed brandingStrategy of giving each product a distinct name


  3. late majorityskeptical; below average social status


  4. modifying the marketfinding new customers, increase a product's use among existing customers, or create new use situations (motorcycles aimed at women by harley davidson's, advertise hot soup more in winter, substitute milk for water in food)


  5. repositioning the productchanging certain characteristics such as quality, or style to attract new users and inspire more usage (wrinkle free and stain-free clothing with nanotechnology)


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