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5 Written questions

5 Matching questions

  1. private branding
  2. Capacity management
  3. innovator
  4. product deletion
  5. Product life cycle
  1. a Integrating the service component of the marketing mix with efforts to influence consumer demand
  2. b Product made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)
  3. c venturesome; higher educated; use multiple information sources
  4. d The stages that a product goes through in the marketplace: introduction, growth, maturity, and decline
  5. e dropping the product from the product line

5 Multiple choice questions

  1. a high initial price used to help the company recover the costs of development as well as capitalize on the price insensitivity of early buyers
  2. deliberate; many informal social contracts
  3. changing certain characteristics such as quality, or style to attract new users and inspire more usage (wrinkle free and stain-free clothing with nanotechnology)
  4. primary marketing objective of the growth stage
    (more versions of products)
  5. Strategy of giving each product a distinct name

5 True/False questions

  1. selective demandthe preference for a specific brand

          

  2. repositioning the productchanging the place a product occupies in a consumer's mind relative to competitive products (new balance focus on fit, durability, and comfort rather than compete with Nike on fashion and professional sports)

          

  3. primary demandProduct made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)

          

  4. maintain brand loyaltyprimary marketing objective of the maturity stage
    (full product line)

          

  5. Multiproduct brandingStrategy of using one name for all products

          

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