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of 35 available terms

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5 Written Questions

5 Matching Questions

  1. maintain brand loyalty
  2. late majority
  3. early adopter
  4. mixed branding
  5. selective demand
  1. a leaders in social setting; slightly above average education
  2. b where a firm markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market
  3. c skeptical; below average social status
  4. d the preference for a specific brand
  5. e primary marketing objective of the maturity stage
    (full product line)

5 Multiple Choice Questions

  1. the practice of using a current brand name to enter a different product class
  2. primary marketing objective of the introduction stage
    (one product)
  3. primary marketing objective of the growth stage
    (more versions of products)
  4. Integrating the service component of the marketing mix with efforts to influence consumer demand
  5. The stages that a product goes through in the marketplace: introduction, growth, maturity, and decline

5 True/False Questions

  1. laggardUse of a name, phrase, design, symbol, or combination of these to identify a product and distinguish it from the competition

          

  2. skimming pricingCharging different prices during different times to reflect variations in demand for a service

          

  3. repositioning the productchanging the place a product occupies in a consumer's mind relative to competitive products (new balance focus on fit, durability, and comfort rather than compete with Nike on fashion and professional sports)

          

  4. Off-peak pricingCharging different prices during different times to reflect variations in demand for a service

          

  5. MultibrandingStrategy of giving each product a distinct name

          

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