Marketing, 9-11

5 Written Questions

1. type of pricing used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost
2. Once the product or device passes the business analysis test, it moves on to what stage?
3. Stage where the product concept and marketing strategy can be evaluated by the business attractiveness of the proposal.
4. Target profit pricing uses the concept of a ________, which shows the total cost and total revenue expected at different sales volume levels.
5. Company can create a higher-level model by adding _________.

5 Matching Questions

1. captive-product
2. Social
3. Labeling
4. Top management
5. Customers

1. a _______ has been affected by the need to include unit pricing, open dating, and nutritional information.
2. b Price setting is usually determined by ________ in small companies
3. c Campaigns like "Smokey the Bear"
4. d The most important external source of new-product ideas
5. e Charging admission plus fees for food and other attractions, they are following a(n) ________ pricing strategy.

5 Multiple Choice Questions

1. Currently accepted and popular clothing items in a given field
   1. Features
   2. Valuation
   3. Labeling
   4. Fashions
2. With what groups do firms conduct concept testing for new products?
   1. Product Lines
   2. Target Customers
   3. Customers
   4. Capital items
3. Companies usually develop ________ rather than single products.
   1. Product Lines
   2. Product attributes
   3. product-form
   4. Product Development
4. Uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
   1. promotional pricing
   2. segmented pricing
   3. Location Pricing
   4. Value-based pricing
5. Identifies the product or band; may describe several things about the product and promote the band
   1. Brands
   2. Labeling
   3. Label
   4. Social

5 True/False Questions

1. Growth → Product mix _______ refers to the number of versions offered of each product line.

   True        False

2. Depth → In the _________ stage, the firm faces a trade off between high market share and high current profit.

   True        False

3. Maturity → Company can create a higher-level model by adding _________.

   True        False

4. Whether to launch the new product → Consumer products that the consumer either does not know about or knows about but does not normally think about buying.

   True        False

5. Location Pricing → Charging different prices in different areas even though the costs are the same.

   True        False