5 Written Questions

1. A relatively inexpensive item that merits little shopping effort
2. changing one or more of a product's characteristics
3. The value of company and brand names
4. adding additional products to an existing product line in order to compete more broadly in the industry
5. a consistent preference for one brand over all others

5 Matching Questions

1. Product mix width
2. Captive brand
3. Consumer product
4. Product mix
5. Packaging

1. a A product bought to satisfy an individuals personal wants
2. b a brand manufactured by a third party for an exclusive retailer, without evidence of that retailer's affiliation
3. c the number of product lines an organization offers
4. d all products that an organization sells
5. e Contain and protect product, can help promote, differentiate

5 Multiple Choice Questions

1. Protects buyer, gives info about product
   1. Cobranding
   2. Packaging
   3. Brand
   4. Warranties
2. That part of a brand that can be spoken, including letters, words and numbers
   1. Brand name
   2. Brand
   3. Brand equity
   4. Brand mark
3. a brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data
   1. Brand
   2. Global brand
   3. Family brand
   4. Private brand
4. Should automatically be Enforced by company If product is not satisfactory
   1. Implied warranty
   2. Captive brand
   3. Express warranty
   4. Warranties
5. the practice of modifying products so those that have already been sold become obsolete before they actually need replacement
   1. Brand loyalty
   2. Product line
   3. Brand equity
   4. Planned obsolescence

5 True/False Questions

1. Individual branding → using different brand names for different products

   True        False

2. Brand mark → That part of a brand that can be spoken, including letters, words and numbers

   True        False

3. Generic product → a no-frills, no-brand-name, low-cost product that is simply identified by its product category

   True        False

4. Private brand → a brand name owned by a wholesaler or a retailer

   True        False

5. Business product (industrial product) → A product unknown to the potential buyer or a known product that the buyer does not actively seek

   True        False