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testimonial

attempts to persuade the reader by using a famous person to endorse a product or idea

loaded words

words that are emotionally charged--either positively or negatively.

bandwagon

tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it

transfer

using images to bring up positive feelings in order to persuade

repetition

using repeated images or pictures in order to persuade

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