IS chapters 7-9

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janae2321  on April 10, 2011

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IS chapters 7-9

Business Process Management (BPM)
systematic process of creating, assessing, and altering a buisness process
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Definitions

Business Process Management (BPM) systematic process of creating, assessing, and altering a buisness process
Stages of BPM cycle model processes, creates components, implements processes, assess results (continuous)
scope of BPM varies with the type of business process
Functional processes involve activities within a single department or function
Advantage- process independently, easier
Challenge- islands of automation-isolation working independent of one another
cross-functional involve activities among several or even many business departments
Advantage- reduce isolated systems
challenge- interdependence, conflicts during BPM
*solve problems through committee and policy
Customer Relationship management (CRM) activities of various departments (cross functional)
inter-organizational processes many companies, cross organizational boundaries
advantage- BPM improves outcomes for all parties
challenge- conflicts between organizations
*solve through negotiation, contract,s litigation
Object Management Group (OMG) created set of terms and notations for documenting business programs
As-is business process document current situations and then changes that model to make adjustments to solve process problems
improving the performance of business processes add/reduce resources, alter structure, both
brute-force approach add more resources without changing structure, only for companies with a lot of money
role of IS in Business Process implement buisness process activities
Merchant Companies those who take title to goods they sell B2C B2B B2G
Non-Merchant Companies arrange for purchase and sale of goods without owning or taking title of goods
auctions, clearinghouses, electronic exchange
E-commerce buying and selling of goods and services over public and private computer networks
disintermediation elimination of middle layers in supply chain
price elasticity information measures amount that demand increase or decreases with changes in price
channel conflict discontinued products, if buying from retailer cheaper than ecommerce
price conflict between retailer and manufacturer
increased logistic expenses in entering and processing orders in smaller quantities
increased customer service expense for manufacture, selling one on one, less knowledgeable customers
three tier architecture commerce server application
user tier computers that have browsers that request and process web pages
server tier computers that run web servers and process application programs
database tier consists of computers that run a DBMS and process SQL requests to retrieve and store data
Hypertext transfer protocol (HTTP) rules for transferring documents and data over internet, enables communication
webpage document, coded in one standard page markup languages that is transmitted using HTTP-HTML
web servers programs that run on a server tier computer and manage HTTP traffic by sending and receiving Webpages to and from clients
browser computer program on the client computer that processes web pages
commerce server application program that runs a sever tier computer
web farm several or many web server computers
hypertext markup language (HTML) tag based markup language like XML, define structure and layout of webpage
tag notation used to define a data element
hyperlinks pointers to other webpages
attribute variable used to provide properties about a tag
web 2.0 loose cloud of capabilities, technologies, business models, and philosophies, enhances interconnectivity between users, promotes interactivity of web-delivered content thus fueling new round of web-enabled innovation
organic user interface and mashups output form 2+ websites is combined into 1, interface changes all the time while traditional is usually very same
participation and ownership no one owns content, all about participation, traditional is about publishing
viral marketing no advertising is done just word of mouth and such
adwords pay a certain amount for particular search words, changes day to day and hour to hour, traditional is always the same
adsense inserts ads that match content on sites when people click it, organization pays a fee based on clicks
user generate content (UGC) product recommendations and user reviews
crowdsourcing process by which organizations involve their users in their design and marketing of their product
business intelligence system provides information for improving decision making, smarter decisions, new opportunities
reporting systems integrate data form multiple sources and they process that data by sorting, grouping, summing, averaging, and comparing
competitive advantage- increase decision making by delivering accurate and timely info to right person
data- mining systems application of statistical technologies to find patterns and relationships among data and to classify and predict, process data using sophisticated statistical technologies
competitive advantage- help businesses anticipate events and predict future business outcomes
unsupervised model that not created beforehand, hypothesis created after analysis
cluster analysis statistical technologies identify groups of entities with similar characteristics
supervised model made before analysis and statistical technologies estimate parameters of model
regression analysis measures impact of a set of variables on another variable
neural networks used to predict values and make classifications
knowledge management systems (KM) create value from intellectual capital by collecting and sharing human knowledge of products, product uses, best practices and other critical info from employees, managers, customers, and suppliers, supported by all 5 IS components
competitive advantage- save time, prevent knowledge re-creation
expert systems encapsulate knowledge of human experts in the form of If Then rules
competitive advantage- increase decision quality of non-experts (new physicians)
report tool can show customer cancelled, a system can alert customer's salesperson
dirty data problematic data (B for gender, 213 for age)
missing value if process without certain values (age)
inconsistent data if data gathered over time (area code changes)
non-integrated data if record some info in another database
data granularity degree of summarization or detail
course granularity highly summarized, not enough info
fine granularity precise details, very detailed, usually better than coarse
clickstream data very fine data, because so fine lots of data needs to be thrown away
too much data if too much, too many attributes, solution- statistical sampling
data warehouse extract and clean data from operating systems and other sources, store and catalog data for processing BI tools
data marts data collection that is created to address the needs of a particular business function, problem, or opportunity

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