The distribution of individual preferences for or evaluations of a given issue, candidate, or institution within a specific population.
In this type of sample, every individual has unknown and random chance of being selected.
A widely shared and consciously held view, like support for homeland security.
The process -- most notably in families and schools -- by which we develop our political attributes, values, and beliefs.
Those citizens who follow public affairs carefully.
System designed to reduce voter fraud by limiting voting to those who have established eligibility to vote by submitting the proper documents.
A secret ballot printed by the state.
Election in which voters elect officeholders.
Election in which voters determine party nominees.
Elections held in years when the president is on the ballot.
Elections held midway between presidential elections.
The proportion of the voting-age public that votes, sometimes defined as the number of registered voters that vote.
An informal and subjective affiliation with a political party that most people acquire in childhood.
How voters feel about a candidate's background, personality, leadership ability, and other personal qualities.
Prospective Issue Voting
Voting based on what a candidate pledges to do in the future about an issue if elected.
Retrospective Issue of Voting
Holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy.