Web 2.0 Online Sources
About this set
Created by:
danielle12036 on April 19, 2011
Subjects:
Description:
Chapter 11
Log in to favorite or report as inappropriate.
Order by
10 terms
Terms | Definitions |
|---|---|
 New communication technology creates opportunities | for friend and foe to talk about each other/organizations/causes/events. |
| Rumors on the Internet have the potential | to influence labor negotiations, attract regulatory attention, drive stock prices up or down, and increase or decrease sales. |
| Negative rumors can cause | an organization's reputation to be damaged, its brand franchise can suffer, and its hard-earned goodwill can be diminished. |
| Jackson and Stoakes referred to the Internet's | dark side, where the spread of false and misleading information can cause serious injury to an unprepared target. |
| Jackson and Stoakes recommend that PR practitioners monitor the internet | to prevent a "cybercrisis" because "rumors that originate on the Internet often make their way into print and broadcast media before a company even knows they exist. |
| Search engines that are useful for scanning what is being said on the World Wide Web | www.google.com www.yahoo.com www.altavista.com www.askjeeves.com |
| Social media that can be important sources of feedback | Chat rooms Online forums Discussion groups Blog posts |
| Nielson BuzzMetrics and BuzzLogic | have been established specifically to "harvest" online comments for clients and report what is said about brands, products, and organizations. |
| Buzz | Word of mouth, represents the spontaneous comments of people interacting. |
| Monitoring online sources can help practitioners tap into the rapidly expanding | channels of interactive communication and to intervene in the virtual conversation. |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.