Method of introducing a product by charging a high price to recover costs as quickly as possible.
Method of introducing a product by charging a low initial price to keep unit costs to customers as low as possible.
Pricing strategy based on the belief that customers base perceptions of a product on price.
Pricing an item at a higher than average price.
Odd/ Even Pricing
Pricing an item at an odd price to suggest a bargain, or an even price to suggest higher quality.
Pricing an item according to its category.
Pricing an item at a low price for a limited period to generate sales.
A pricing technique that offers customers reduction from the regular price.
The point at which sales revenue equals the costs and expenses of making and distributing a product.
An amount added to the cost of a product to determine the selling price.
The amount of money taken from the original price.
Special Market Circumstances
Circumstances calling for a temporary price increase.