is the aggregate of individual attitudes or beliefs held by the adult population.
a sample in which every element in the population has an equal chance of being selected
Used for projections; asks voters outside voting booth
the process by which people gain their political attitudes and opinions
a relatively small dominant group within a large society, having a privileged status perceived as being envied by others of a lower line of order.
The difference between the political opinions or political behavior of men and women.
the coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
one who is liberal on economic issues and conservative on personal conduct issues