| Term | Definition |
| spokesperson | the voice or speaker for the presentation |
| celebrity | a widely-recognized or famous person who commands a high degree of public and media attention |
| statistics | percentages, totals, charts or other numerical representations of the information |
| expert | a person with a high degree of skill in or knowledge of a certain subject. |
| to inform | purpose is to impart information to; make aware of something |
| to warn | purpose is to make aware in advance of actual or potential harm, danger, or evil. |
| to stimulate action | purpose is to move the listeners to do something |
| target audience | specific group for whom the presentation is intended |
| anecdotal evidence | stories of people who experienced the subject |
| autobiography | the writer's own story, describing notable events of his or her life. |
| biography | the story of a life from another person's perspective |
| essay | a non-fction work that addresses a specific subject |
| reflective essay | shares the writer's inner thoughts and feelings |
| narrative essay | tells a story about an actual event or person |
| expository essay | explains certain aspects of a subject |
| persuasive essay | attempts to convince the reader to think or act in a certain way |
| speech | a talk or an address presented to an audience. |