| Term | Definition |
| persuasion | the act of changing something about someone (social influence) |
| attitude | positive or negative point of view on something-affects your behavior and is based on emotions and feelings. |
| behavior | the way you act (on your feelings) |
| source/communicator | competant person or product who is originating this persuasion |
| message | what are they saying to persuade |
| audience | target groups---who are they trying to persuade |
| direct persuasion | rational, logical arguments (very factual, a lot of text). very straighforward-direct |
| indirect persuasion | (directed towards the heart, emotions, and one's subconscience). Pictures, no facts, emotional appeal, subconscience messages |
| propaganda | bias information-information with an agenda |
| Authority | Having power and the right to use it, legitimate power. The law. |
| "We the People" | we the governed. we design the government. Not "You the King" |
| consent of the governed | we give or consent to be governed |
| power | a force that affects change, ability to make someone do something even if it is against their will |
| why we need authority | to provide order and security, to protect rights, to manage conflict peacefully, to ensure benefits are distributed fairly and equally. |
| Where authority is found | roles, institutions, laws, customs, and moral principles |
| costs and benefits of authority | Benefits: security, fairness, freedom and other rights, efficiency, provision of essential services, improved quality of life. Costs: misuse of power, need for vigilance (watchfulness), inaccessibility, limitations on freedom and other rights, economic and financial costs. |
| privacy | the rights to decide whether imformation will be shared with other: the right to sollitude, and the right to be free from the interference of others |
| objects of privacy | facts, actions, places/possesions, thoughts/feelings, communications |
| confidentiality | the act of intending something to be kept secret |
| consent | permission for something to happen or agreement to do something |
| legality | the quality or state of being in accordance with the law |
| legal obligation | something that you are obligated to do by law |
| moral obligation | something that you are obligated to do because of certain moral standards you may have |
| relevant considerations | something to consider that is relevant to the topic |
| responsibility | things we should do |
| reward | a thing given in recognition of fulfilling a responsibility or duty (service) |
| penalty | a punishment imposed for breaking a law, rule, or contract, etc. |
| distributive justice | justice that is divided and distributed fairly |
| corrective justice | when there has been a wrong doing, is the penalty fair? (remediate-an attempt to improve and correct an injustice of crime |
| procedural justice | justice during a procedure (due process) |