Motor Voter Bill.
Legislation allowing citizens to register to vote at the same time they apply for a driver's license or other state benefit.
A party's efforts to inform potential voeters about issues and candidates and persuade them to vote.
Basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote.
Basing voting decisions on reactions to past performance; approving the status quo or signaling a desire for change.
Early attempts to raise money, line up campaign consultants, generate media attention, and get commitments for support even before candidates announce they are running.
An election by which voters choose convention delegates committed to voting for a certain candidate.
Primary elections in which eligible voters do not need to be registered party members.
Primary elections in which only registered party members may vote.
Local gathering of party members to choose convention delegates.
The process of scheduling presidential primaries early in the primary season.
The widely held public perception that a candidate is gaining electoral strength.
The leading candidate and expected winner of a nomination or an election.
An intermediary body that elects the president.
The approximately one-third of the electorate who are undecided at the start of a campaign.
Investigation of an opponent's background for the purpose of exploiting weaknesses or undermining credibility.
Campaign advertising that emphasizes the negative characteristics of opponents rather than one's own strengths.
Issues on which most voters and candidates share the same position.
Issues on which the parties differ in their perspectives and proposed solutions.
A controversial issue that one party uses to split the voters in the other party.
The tendency of one party to be seen as more competent in a specific policy area.
Government Matching Funds.
Money given by the federal government to qualified presidential candidates in the primary and general election campaigns.
Campaign funds donated directly to candidates; amounts are limited by federal election laws.
Unregulated campaign contributions by individuals, groups or parties that promote general election activities but do not directly support individual candidates.
Issue Advocacy Ads.
Advertisements that support issues or candidates without telling constituents how to vote.
The perception that an election victory signals broad support for the winner's proposed policies.