MSCM

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Print and broadcast media are not treated equally under the first amendment t/f

False

The Supreme Court has defined censorship as prior restraint of speech t/f

True

Which theory of the press is most often associated with today's mainstream U.S. news media?
A. Authoritarian
B. Communist
C. Libertarian
D. Social responsibility

Social responsibility

Which of the following is not characteristic of the libertarian model for expression and speech?
A. A toleration toward the expression of everything, from pornography to advocacy of anarchy
B. Encouraging vigorous government criticism
C. A great deal of trust in citizens' ability to distinguish truth from falsehood
D. The argument that the mass media have grown too powerful and need to become more socially responsible or face some sort of government regulation
E. Neither B nor C is

The argument that the mass media have grown too powerful and need to become more socially responsible or face some sort of government regulation

Which of the following rights are guaranteed by the First Amendment?
A. Fair trial, freedom of religion, gun ownership
B. Speech, press, absolute privilege
C. Speech, press, assembly
D. Defamation, obscenity, and commercial speech
E. All of the above

Speech, press, assembly

The U.S. movie rating system is an example of
A. State regulation
B. Censorship
C. Federal regulation
D. Industry self-regulation

Industry self-regulation

Compared with most other nations, the United States has ______________ freedom of speech, religious tolerance, and press freedom
A. A little less
B. A little more
C. A lot more
D. A lot less

A lot more

Which of the following is not true about media regulation in the United States?
A. Print media are regulated by the FCC
B. The FCC has no power to censor broadcasters
C. The FCC is supposed to be the traffic cop of the airwaves
D. The FCC exerts its power in license renewal and in fines
E. All of the above are true

Print media are regulated by the FCC

The only business protected by the U.S. Constitution is
A. Nonprofit organizations
B. Health care
C. The press
D. Radio
E. All of the above

The press

The ___ is the agency that regulates broadcasting in the United States

FCC

The _________ model for journalism and speech encourages vigorous government criticism and supports the highest degree of freedom for individual speech and news operations.

Libertarian

Sometimes called the first integrationist music, rock and roll blurred all sorts of cultural, class, and geographic boundaries t/f

True

Motown Records attracted a young, white audience primarily by emphasizing romance, vocals, and dance music over rebellion and politics t/f

True

Punk Rock emerged in the 1970s partly to protest the commercialism of the recording industry t/f

True

An artist's royalties make up only a small fraction of the sales price of a CD t/f

True

An oligopoly refers to one person controlling the entire industry t/f

False

Emile Berliner's invention of _________ was significant because it allowed for mass reproduction of sound recordings and labeling, which enabled development of a star system
A. Wax cylinders
B. Lamp black
C. Flat disks
D. Audiotape
E. 33 1/3 RPM Records

Flat disks

Which of the following moral and cultural boundaries did rock and roll NOT blur in the 1950's?
A. White and Black
B. Sacred and secular
C. Male and female
D. North and South
E. Old and young

Old and young

The term _____ refers to the economic situation in which a few firms dominate an industry.
A. Monopoly
B. Corporate scaling economics
C. Oligarchy
D. Limited competition
E. Oligopoly

Oligopoly

Which of the following large corporations is NOT one of the major firms controlling national and international music distribution?
A. BMG
B. Sony
C. Time Warner
D. RCA

RCA

The biggest seller of recorded music in the United States is
A. Wal-Mart
B. Best Buy
C. iTunes
D. Target
E. BMG Music Service

iTunes

In the 1950s, songs recorded or performed by musicians who did not originally write or perform the music, called _______, was an attempt by white producers and artists to capitalize on popular songs by blacks.

covers

The internet was created by a private enterprise, but it has been taken over by the federal government t/f

False

ARPAnet is a browser t/f

False

ARPAnet was an early internet system developed by the U.S. department of defense as a communication network that would be impervious to nuclear attacks t/f

True

What was the original motivation for developing the internet?
A. Technical innovation
B. Entrepreneurial ambition
C. Military strategy
D. Popular demand for a more democratic medium of communication
E. Desire for a new toy or "novelty"

Military strategy

Which of the following terms best describes what makes the internet a distinctive mass medium?
A. Computers
B. Satellites
C. Convergence
D. Electronics

Convergence

The data-linking feature that allows Internet users to skip directly from a highlighted word to another related file in another computer system is called
A. Hypertext
B. Convergence
C. Spamming
D. Net shorthand

Hypertext

______ contain articles in chronological, journal-like form, often with reader comment and links to other articles on the Web.
A. Blogs
B. Websites
C. Wikis
D. Google

Blogs

The socioeconomic disparity between those who do and those who do not have access to digital technology and media, such as the Internet, is sometimes referred to as the _______
A. Spiral of silence
B. Gatekeeping
C. Digital divide
D. Mean world syndrome

Digital divide

HTML stands for "hyper text _______ language."

markup

Noncommercial software shared freely and developed collectively on the Internet is called

Open source

The notion that people engage in selective exposure and selective retention when experiencing various media is a component of which model of media research?
A. The uses and gratifications model
B. The minimal-effects model
C. The hypodermic needle model
D. The marketing research model
E. The propaganda-analysis model

The minimal-effects model

The results of this kind of research method are usually generalizable to a larger population,
A. Surveys
B. Experiments
C. Content analysis
D. Focus group interviews
E. Pseudo-polls

Surveys

Which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about?
A. Cultivation analysis
B. Agenda-setting
C. Social learning theory
D. Spiral of silence
E. Audience studies

Agenda-setting

For this kind of method, researchers systematically code and measure media content
A. Experiments
B. Focus group interviews
C. Surveys
D. Content analysis
E. Political economy

Content analysis

If data showed that heavy consumers of violent videos engage in more violent behavior than do light consumers, a social scientist would be justified in concluding that
A. Watching violent videos causes violent behavior
B. Violent personality traits cause people to choose violent videos
C. Watching videos has strong effects on the audience
D. Viewing violent videos and violent behavior are correlated
E. All of the above

Viewing violent videos and violent behavior are correlated

The hypodermic needle model is sometimes also called the magic _____ theory

bullet

Adults 24-38 constitute the largest segment of the U.S. movie audience t/f

False

The first movie theaters were called nickelodeons, a name that indicated the cost of admission t/f

True

Mary Pickford was
A. Instrumental in raising the salaries of film actors
B. A founder of Paramount Pictures
C. An experienced stage actress before going into the movies

Instrumental in raising the salaries of film actors

Nickelodeons were
A. Turn of the century theaters dedicated to screening children's films
B. The first fancy downtown movie palaces, located mainly in business centers
C. The original movie theaters, located mainly in working-class neighborhoods
D. None of the above

The original movie theaters, located mainly in working-class neighborhoods

The Hollywood Ten are famous for
A. Violating the film production code in the 1950s
B. Trying to pool patents and control the film industry
C. Being the leading film stars of the silent era
D. Refusing to testify before the House Un-American Activities Committee

Refusing to testify before the House Un-American Activities Committee

In an early attempt to monopolize the film industry, inventor Thomas Edison formed
A. The Motion Picture Monopoly of America
B. The Edison Oligopoly Company
C. Paramount Studios
D. The Motion Picture Patents Company

The Motion Picture Patents Company

After Edison, Adolph Zukor of Paramount tried to monopolize the film industry by controlling
A. Production
B. Distribution
C. Exhibition
D. All of the above

All of the above

When a studio engaged in block booking, it
A. Opened a big-budget film in at least one thousand movie theaters across the United States
B. Hired an entire neighborhood or category of people to appear in a film
C. Guaranteed an exhibitor that a film would attract a minimum number of paying customers
D. Required exhibitors to book a large number of new or marginal pieces in order to get the movies they really wanted

Required exhibitors to book a large number of new or marginal pieces in order to get the movies they really wanted

What is vertical integration?
A. Controlling production, distribution, and exhibition of a cultural product by one company
B. The system of trunk, feeder, and drop lines that carry cable signals from the headend to the home
C. The theory that media elites atop the social hierarchy can persuade the citizenry to act in certain ways
D. The digital network connecting satellite dishes, headend receiver-broadcast stations, and home receivers
E. A unionizing tactic in which all levels of television production - from actors and directors to camera operators and janitors - are brought into a single bargaining force

Controlling production, distribution, and exhibition of a cultural product by one company

The greatest source of revenue for a movie is
A. DVD sales and rentals
B. Pay-per-view and premium cable
C. Distribution in international markets
D. Box-office revenue product placements

DVD sales and rentals

The nine screenwriters and one film director subpoenaed by the HUAC, known as the _________ were sent to prison in the late 1940s.

Hollywood Ten

The disassociation corollary in advertising plays off the public's skepticism regarding large, impersonal corporations t/f

True

In the twentieth century, advertising
A. Influenced the change from a consumer-driven to a product driven economy
B. Decreased demand for new products
C. Showed how new products improved daily life

Showed how new products improved daily life

The primary purpose of most contemporary consumer advertising is to
A. Provide price information
B. Compare the product with its competitors
C. Describe the product's ingredients
D. Reassure buyers that using brand-name products will help them deal with their tensions and problems

Reassure buyers that using brand-name products will help them deal with their tensions and problems

VALS research for advertising refer to
A. Emotional, social, and economic audience profiles
B. Profiles of advertising sales by geographic region
C. Viceroy's analysis of Liminal Sensations
D. The study of audience attention spans

Emotional, social, and economic audience profiles

Psychographics involves the study of
A. Sex
B. Age
C. Socioeconomic class
D. Values and lifestyles

Values and lifestyles

The form of advertising in which sponsors pay to have their products seen in TV programs and movies is called
A. Billboarding
B. Integrated advertising
C. Product placement
D. Program exposure
E. Pseudo-consumerism

Product placement

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?
A. Bandwagon effect
B. Snob appeal
C. Plain folks pitch
D. Hidden-fear appeal

Hidden-fear appeal

A Saturn ad shows a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly. In this ad, Saturn demonstrates
A. An appeal to the bandwagon effect
B. Propaganda
C. The plain folks appeal
D. The famous-person testimonial
E. Myth analysis

The plain folks appeal

"Branding" is an advertising trend that
A. Is focused on a general company image rather than a particular product
B. is focused on global holdings rather than local distribution
C. Is focused on overseas marketing rather than domestic market
D. Is focused on sports-related merchandising

Is focused on a general company image rather than a particular product

In advertising, association (or the association principle) is
A. A persuasion method that links the product with a setting, a person, a cultural concept, or a positive feeling
B. a theory that argues that people associate a product with the feeling they had the first time they used it
C. The principle that higher-up associates in the advertising agency make fewer daily decisions
D. The anti-persuasion model of lineal causality
E. None of the above

A persuasion method that links the product with a setting, a person, a cultural concept, or a positive feeling

A persuasive technique that tries to distance the consumer from a large product manufacturer or parent company is called the ________ corollary.

disassociation

One of the triumphs of the Internet is that it allows the digital passage of banned books into nations where printed versions have been outlawed t/f

True

Commercial book publishing in America is dominated by a small group of large corporations t/f

True

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes t/f

False

Rules of punctuation, capitalization, and spacing of English words were developed
A. During the Middle Ages by scribes
B. In 1452 by printer Johannes Gutenberg
C. In the 1500s for the publication of Canterbury Tales
D. In the ninth century by Wand Chieh for the Diamond Sutra

During the Middle Ages by scribes

Johannes Gutenberg is remembered for
A. Inventing paper
B. Developing movable type
C. Printing the first modern book
D. Translating the Canterbury Tales into English

Developing movable type

A topical book that is published quickly after a major event is called
A. A reference book
B. An instant book
C. A dime novel
D. None of the above

An instant book

The best-selling book of all time is
A. Various versions of the Bible
B. Better Homes and Gardens Cookbook
C. Baby and Child Care by Dr. Benjamin Spock
D. Peyton Place by Grace Metalious

Various versions of the Bible

Louisa May Alcott's 1868 novel Little Women became a best seller again in 1994 after
A. It was discussed on the Today Show
B. A feature film based on the book hit the nation's movie theaters
C. A postage stamp was issued honoring Alcott
D. The author appeared on Oprah

A feature film based on the book hit the nation's movie theaters

Many books from the Middle Age were called illuminated manuscripts because they were
A. Elaborately decorated with colorful designs and illustrations
B. Printed using reflective ink
C. Burned in castle fireplaces to honor God
D. Read aloud in the town square by scholars who explained, or illuminated the text

Elaborately decorated with colorful designs and illustrations

Pocketbooks revolutionized the paperback industry by
A. Raising the quality of the books by using better paper
B. Making the pages and the font bigger
C. Stapling rather than gluing the binding
D. Cutting the price to 25 cents

Cutting the price to 25 cents

Book sales are dominated by two chains, ___________ and Borders

Barnes and Noble

The inverted-pyramid style is associated with literary journalism t/f

False

Judging from past experience with media evolution, we can predict that newspapers will die off when the internet takes over the role of providing daily news to people t/f

False

Of all our mass media institutions, newspapers have played the longest and strongest roles in sustaining American democracy t/f

True

A newshole is
A. The portion of the newspaper dedicated to commercials
B. Non-news stories that blur the line between entertainment and hard news
C. "Softer" news (such as lifestyle, fashion, do it yourself, and gardening) that can fill up the paper on a slow news day
D. The space left for news in the paper after the ads have been placed
E. Stories not covered by a particular newspaper because of a reporter shortage

The space left for news in the paper after the ads have been placed

The newshole
A. Takes up about 40 percent of the space in a typical metropolitan daily newspaper
B. Refers to those parts of the public agenda that are ignored by news media
C. Refers to a story that is somewhat incomplete but printed regardless
D. Is a form of yellow journalism
E. None of the above

Takes up about 40 percent of the space in a typical metropolitan daily newspaper

Which of the following is generally considered the biggest threat to the future of newspapers?
A. Yellow journalism
B. Competition from radio and TV talk shows
C. Declining readership, especially among younger people
D. The rising cost of paper
E. All of the above

Declining readership, especially among younger people

An early dominant style of American journalism distinguished by opinion newspapers, which generally argued that the political point of view of the particular party that subsidized the paper, is called the ____________

Partisan Journalism

Select the correct historical order among the following major eras in journalism history.
A. partisan journalism-penny press-yellow press-objective news
B. penny press-partisan journalism-objective news-yellow press
C. partisan journalism-objective news-penny press-yellow press
D. yellow press-penny press-partisan journalism-objective news

partisan journalism-penny press-yellow press-objective news

Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?
A. Penny press
B. Partisan press
C. Literary journalism
D. Interpretive reporting

Penny press

The two publishers most associated with yellow journalism in the late 1800s were
A. Penn and Teller
B. Pulitzer and Hearst
C. Ochs and Pulitzer
D. Hearst and Zukor
E. Rowan and Martin

Pulitzer and Hearst

Penny press newspapers
A. Favored human-interest stories
B. Relied on subsidies from political parties
C. Catered to upper-class readers
D. Were sold exclusively by subscription
E. All of the above

Favored human-interest stories

The focus of cultural studies approaches to media studies includes
A. Textual analysis
B. Audience reception
C. The political economy of production
D. All of the above
E. A and B only

All of the above

This line of research suggests that heavy viewers of television are more likely than light viewers to perceive reality in ways that are more consistent with "TV reality."
A. Cultivation analysis
B. Agenda-setting
C. Political economy
D. Textual analysis
E. Audience studies

Cultivation analysis

Which kind of research method reveals correlations between two variables?
A. Surveys
B. Experiments
C. Content analysis
D. Focus group interviews
E. Political economy

Surveys

Which kind of research method employs a control group for comparison?
A. Surveys
B. Experiments
C. Content analysis
D. Focus group interviews
E. Political economy

Experiments

Which of the following is not part of Web 2.0?
A. Instant messaging
B. Blogs
C. Wiki Web sites
D. HTLM
E. Social networking sites

HTLM

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