A unique package solution for a particular product is called what? (ex. Old Coca Cola bottle)
An initial version of what a package will look like for the purposes of making decisions about proceeding with the production of large quantities of the package.
A printing process using a raised surface on a flexible plate, often made of a rubber-like material, mounted on a rotary letterpress. (used for uneven surfaces)
Standard; International Organization for Standardization; responsible for technical and non-technical standards.
Packaging that is actually handled by a consumer is called what?
Contain the product and tell about it
What are two things a package should always do for a product?
What is the material called that the package design is printed onto (it could be paper, cardboard, metal, plastic, glass or any other printable surface)?
When you see a large display set up of Coca-Cola 12-pack cartons to look like a football player at the front of a grocery store what is that called?
Which of these would you need to help build recognition for a company when designing a package?
What is the standard that ensures that when you order a hamburger in China it will taste the same as the hamburger made in Lawrenceville, GA?
The available light completely surrounding a subject. Light already existing in an indoor or outdoor setting that is not caused by ay illumination supplied by the photographer. (Light the photographer didn't create: ex. Sunlight, light bulbs already in the room)
The opening in a camera lens through which light passes to expose the film or sensor. The size is either fixed or adjustable.
The pleasing arrangement of the elements within a scene - the main subject, the foreground and background, and supporting subjects. (How you set up subject and props of the photo)
The quantity of light allowed to act on a photographic material; a product of the intensity (controlled by the lens opening) and the duration (controlled by the shutter speed or enlarging time) of light striking the film or paper.
Adjustment of the distance setting on a lens to define the subject sharply.
A graph showing you if the image is under/over exposed.
Rule of Thirds
The common technique of putting the subject slightly off-centre, about a third of the way from either the left, right, upper or lower part of the photograph. Not always the best option, but generally can help a photograph's composition.
Three legged thing that you put your camera on. Used for heavy lenses or night shots to prevent motion shake.
A fall-off in brightness at the edges of an image, slide or print. Can be caused by poor lens design, using a lens hood not matched to the lens, or attaching too many filters to the front of the lens (black thing in the corners of photos)
Still - Life
A type of art whose subject is a group of natural objects ( such as game, flowers, vegetables, or fruits) and man-made objects (such as containers) usually placed on a tabletop with a tablecloth.
How sensitive the film is to light.
The word "papyrus"
comes from Egypt.
The direction paper fibers align themselves during the manufacturing process is called ?
a paper's finish
A smooth coating on a sheet of paper, embossed textures, or stamped textures (done at a paper manufacturer) is called ?
The extent to which a particular type of paper reflects all wavelengths of light from its surface is called ?
opacity of paper increase
Closely woven fibers, the addition of fillers, tints, dyes, special coatings or thickness all make what happen?
8 ½ inch by 11 inch paper that has its fibers running along the 11 inch direction is called ?
pigment, vehicle, and modifiers
The three ingredients of ink are ?
a high viscosity
Ink that is thick and that is hard to flow has a ?
What refers to how sticky an ink is ?
absorption and oxidation
Two ways for ink to dry are through ?
What is the part of ink that gives it its color?
Ingredients that are added to ink to change its properties such as dry time or level of gloss are called ?
What is the part of ink that is the fluid part that carries the color and that is a binder that holds the ink to the printed surface?
What is the ability of an ink to cover either a paper color of another ink color?
What is the most expensive ingredient in ink?
What is printing that extends off the edge of a printed project - you are printing beyond the edge of what a printed piece will be cut out to?
What is personalized stationary that is a smaller size, less than 8 ½ " x 11"?
What is a recognizable image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light?
What is a heavier paper stock that is normally used for the covers of pamphlets, book jackets, magazines, etc. ?
Pantone Matching System (PMS)
A system shared worldwide by the graphic arts industry, for specifying and mixing ink colors that ensure a precise spectrum of custom colors.
What is (a closed edge) top edge or portion of the folded signature ? This must be trimmed or cut to allow the pages to open freely.
What is the numbering of pages in a document? This can be done automatically with InDesign. It can be done for the entire length of a document or by section.
What uses a strip of solid plastic with curved teeth or prongs extending out of it? These prongs are inserted into a series of drilled or punched holes along the binding edge of the sheets.
What is a folded paper that represents a finished project? It should include the exact size of paper the finished project is to be. It should have numbered pages.
What is a sheet is treated the same way as in work-and-turn but is flipped from top to bottom instead of from right to left?
What is the term for each page number in the whole volume or publication? It is many times at the bottom of the pages in the signature which is known as the Foot of the folded signature.
What is a large, uncut printed sheet of paper that has multiple pages printed on its front and back. It is folded to make 4, 8, 16, 32 or 64 pages. When it is folded it is cut on two sides and is like a book itself. It can be bound into a larger book such as a text book with other signatures to make a larger overall book.
What is the determining of the total cost of the materials of a printed job? A big part of this is the verifying of how much paper is needed to produce the total amount of printed pieces the customer requests. This is done by getting as many printed pieces out of one piece of paper as possible. The job should be planned to get the most cuts out of one sheet of paper as possible.
Work and turn
What is when a sheet is printed on its first side with one plate that includes pages for the face and back of the sheet? After exiting the press the sheet is turned over left to right (keeping the same lead griper edge) and run through a second time to produce the backs of the sheets. The sheets are cut apart which results in two identical jobs printed on both sides. This process requires only one plate and one press make-ready (or setup).
This is also called the Saddle edge or spine edge. This is the outside edge where the signature is stapled or otherwise bound to hold the cut pages together.
(also called scoring) is the process of creating a straight partial cut or fold into the paper stock. This cut does NOT go all the way through the paper. The paper can then be easily folded along that partial cut.
What is the arrangement of pages onto plates and printed sheets so they will be in proper sequence once the sheets are printed and folded? Most of the time this involves printing on BOTH sides of a sheet.
is also known as the Thumb edge. This is the side of the folded signature that is not bound in any way and the pages are free to be opened.
What is the act of a stack of paper when folded that causes the center pages to stick out more than those on the ends. This will be more noticeable the thicker the paper used.
The type of binding where the sheets of paper are held together with flexible cement. Ex. pocket-size books, telephone directories, magazines and mail order catalogs.
uses wires or staples inserted on the fold line, or saddle, of the sheets to bind the pages together. Not strong enough to bind thick volumes (over ¼").
is a means of binding pages together with thread and then encasing the sewn signatures with a cardboard cover. Creates a strong, durable binding that can withstand extensive use and handling. (used for hardcover books).
What is done after the printed product has been bound? If a booklet is printed and folded and stapled in the middle trimming is then done on THREE of the edges to even them up.