How do we adapt our communication behavior to those with whom we are communicating?
Do you think of yourself as a group member OR an individual?
desire for approval
Member of a group
-need for distinctiveness
- more likely to focus on group identity if: collectivistic, distressing history of interaction, stereotypes, norms for treatment of groups, high group solidarity/ dependence
- positive response
-the strategy of adapting your communication behavior in such a way as to become more similar to another person
- negative response
- even though it creates a negative response: we use it because it is a communication strategy of accentuating the differences between yourself and another person(Self-handicapping, maintenance, or over accommodation)
- explaining why other people converge of diverge
- Although you want to fit in, you still maintain your ORIGINAL communication style