Internal Analysis

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Created by:

oliverherbst  on May 5, 2011

Subjects:

strategic management

Description:

Strategic Management

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Internal Analysis

The Internal Audit Identify strengths and weaknesses in...
1. Management
2. Marketing
3. Finance and accounting
4. Production and operations
5. Research and development
6. Management information systems
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The Internal Audit Identify strengths and weaknesses in...1. Management
2. Marketing
3. Finance and accounting
4. Production and operations
5. Research and development
6. Management information systems
Basis for Objectives & Strategies1. Internal strengths/weaknesses
2. External opportunities/threats
3. Clear statement of mission
Distinctive Competencies1. Firm's strengths that cannot be easily matched or imitated by competitors
2. Building competitive advantage involves taking advantage of distinctive competencies
Involvement in performing an internal strategic-management audit provides a vehicle for understanding the nature and effect of decisions in other functional business areas of the firm
How to prepare an Internal Audit?1. Managers and employees from all areas provide information
2. A team of managers then selects 10 to 15 key organizational strengths and weaknesses to focus on
Financial Ratio AnalysisExemplifies complexity of relationships among functional areas of the business
Resource Based View (RBV)Approach to Competitive Advantage
- Internal resources are more important than external factors
RBV - Three All-Encompassing Categories1. Physical resources
2. Human resources
3. Organizational resources
RBV - Empirical Indicators1. Rare
2. Hard to imitate
3. Not easily substitutable
Functions of Management1. Planning - Strategy Formulation
2. Organizing - Strategy Implementation
3. Motivating - Strategy Implementation
4. Staffing - Strategy Implementation
5. Controlling - Strategy Evaluation
Planning involves1. Developing a mission
2. Forecasting future events and trends
3. Establishing objectives
4. Choosing strategies to pursue
5. Synergy
- Can develop through planning
- Exists when everyone pulls together as a team that knows what it wants to achieve
Organizing involves1. Achieves coordinated effort
2. Defines task & authority relationships
3. Determines who does what
4. Determines who reports to whom
Motivation involves1. Influencing to accomplish specific objectives
2. Four components include:
• Leadership
• Group dynamics
• Communication
• Organizational change
Staffing involves1. Personnel management (Recruiting, Interviewing, Testing, Selecting, Orienting, Training, Developing, Caring for)
2. Human resource management (Evaluating, Rewarding, Disciplining, Promoting, Transferring, Demoting, Dismissing)
Controlling involves1. Establish performance standards
2. Measure individual and organizational performance
3. Compare actual performance to planned performance standards
4. Take corrective action
What compares the value chain analysis of rival firms?1. Purchasing raw materials
2. Manufacturing products
3. Marketing products
Figure: Value Chain
Value Chain Analysis1. Core competencies
2. Distinctive competencies
3. Benchmarking
Transforming Value Chain Activities into Sustained Competitive AdvantageSteps involved:
1. Value Chain Activities Are Identified and Assessed
2. Core Competencies Arise in Some Activities
3. Some Core Competencies Evolve into Distinctive Competencies
4. Some Distinctive Competencies Yield Sustained Competitive Advantages

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