Sports & Entertainment Marketing Ch. 1 WY
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Created by:
mikedelpriore on May 12, 2011
Subjects:
Description:
Thompson South-Western
Classes:
Sports Marketing, Sports Marketing, SEM I 2nd Block, West York Sports Marketing
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18 terms
French | English |
|---|---|
 marketing | Creation and maintenance of satisfying exchange relationships |
| marketing mix | Describes how a business blends the four marketing elements (product, price, distribution, promotion) |
| Product | What a business offers customers to satisfy needs |
| Distribution | Locations and methods used to make products available to customers |
| Price | The amount that customers pay for products |
| Promotion | Ways to encourage customers to purchase products and increase customer satisfaction |
| Sports marketing | Using sports to market products |
| Target market | Specific group of people you want to reach |
| Disposable Income | Income that can be freely spent |
| Demographics | Specific information, like age ranges, marital status, gender, educational level, attitudes and beliefs, and income |
| Gross impression | The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer |
| Entertainment marketing | Influencing how people choose to use their time and money |
| Entertainment | Whatever people are willing to spend their money and spare time viewing rather than participating in |
| ratings | The number of viewers the programming attracted |
| Recreation | Renewing or rejuvenating your body or mind with play or amusing activity |
| Recreational activities | Those involved in travel, tourism, and amateur sports that are not associated with educational institutions |
| Tourism | Traveling for pleasure, whether the travel is independent or tour-based |
| Niche Travel | Recreational travel or tours planned around a special interest |
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