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balance

a sense of equilibrium achieved through implied weight in a composition

contrast

the comparative relationship between different elements in a composition or between parts of a whole. There are different types of contrast including change in size, direction, color, and number.

emphasis

the principle of design that makes one part of a work dominant over the other parts

movement

eye travel directed by visual pathways in a work of art. NOTE: it is not an image of an object in motion, unless the object creates a visual path that directs the viewer's eye

rhythm

a continuance, a flow, or a sense of movement achieved by repetition of visual units

pattern

repetition of designed units in a readily organized fashion

unity

all component parts of a design are combined to create an overall feeling of oneness

variety

differences achieved by opposing, contrasting, changing, or diversifying elements in a composition

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