sender-message(verbal, non-verbal)-receiver-sender-feedback with and interference(verbal, non-verbal)-receiver
uses language (spoken or written)
does not use language (spoken or written)
___% is remembered
physical and mental
two barriers to listening
looking in the eyes of another person
nodding for "yes"
needed to stay alive, food, water, etc.
sense of security
wanting to have a friend
realizing your full potential
motion to adjourn
ends the meeting
minimum number of people present to conduct business
ends debate and a vote is taken
to change- to add or delete
division of the house
voted on last, the basic motion
point of order
question of parliamentary law
__________ are voted on first
__________ is voted on last
"for" the proposition
"against" the proposition
existing state of affairs- now
burden of proof
proof of need for a change
assert a fact, a value, or a policy change (topic)
builds and argument
attacks the arguments of the other side
examples to general statement
general statement to examples
type of speech from a region
direct dictionary meaning of a word
meaning suggested by the word
used to make the audience think- don't expect an answer back
informative- gives information, examples, and facts about a subject
persuasive- argues to change a belief or action and involves emotion
difference between informative and persuasive speech
attention, need, satisfaction, visualization, and action step
5 steps in the motivated sequence
the use of appearance, style or charm to sell a product
ex: pretty girl in a car commercial
the consumer will join the ranks of the elite by using the product
appeal to tradition and nostalgia
the manufacturer says to the consumer, "we have made the best product for over one hundred years." "Cookies like Grandma use to make."
testimonials/ appeals to authority
this selling device depends on a spokesman, a television star, a well-known athlete, or a public figure to endorse the item. use of the product will make the consumer as wealthy, famous, talented, or beautiful as the spokesman.
if the consumer does not use this product something bad will happen.
ex: "Eat this cereal and it will prevent cancer."
reverse snob appeal. "Good ol' boys like us believe in plain, good quality items."
Something for nothing, or more for less
this gimmick suggests a product is of better quality than its higher priced competitions
shows American values, examples are strong families, hardworking people, flags, etc.
this technique is effective with most of us who don't want to stand out. we want to belong.
ex: Everyone's doing it!
words that evoke emotions
ex: Fantastic! New! Gorgeous! Love!
six questions used in an interview
who? what? where? when? why? how?
type of speech that involves changing a belief or action
easiest audience to convince
tougher audience because they don't care
hardest audience to convince
an appeal that relies on facts and supporting material
an appeal that is based on feelings like fear or anger
an appeal based on credibility of authority or speaker
any communication spoken or written that uses words
communication that does not use words
the person who has a message to communicate
the idea that is being communicated
the person to whom the message is addressed to
the response to a message
anything that prevents effective communication
the physical, social, psychological and time elements in which communication takes place