data obtained for the first time and specifically used for the particular problem or issue under study.
data that has already been collected for some purpose other than the current study
cost effective research technique in which the actions of people are watched or recorded either by cameras or observers
research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions.
the process of compiling, analyzing, and interpreting the results of primary and secondary data collection.
relating to marketing research, this condition exists when the questions asked measure what was intended to be measured
relating to marketing research this condition exists when the research technique produces nearly identical results in repeated trials
the type of question where the respondent is free to answer, without a given set of choices
in a survey, these types of questions give specific choices to the respondent to choose from
in a survey, these are questions where the answers guide the survey taking (moving the respondent to different questions, or stopping them from completing the survey)