the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.
everything a business offers to satisfy a customer's needs
the money a customer must pay for a product or service
locations and methods used to make a product or service available to the target market
any form of communicaton used to inform, persuade, or remind
any paid form of communication through mass media directed at identified consumers to provide information and influence their actions