Financial Management - Chapter 10
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6 terms
Terms | Definitions |
|---|---|
 marketing | the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives. |
| product | everything a business offers to satisfy a customer's needs |
| price | the money a customer must pay for a product or service |
| distribution | locations and methods used to make a product or service available to the target market |
| promotion | any form of communicaton used to inform, persuade, or remind |
| advertising | any paid form of communication through mass media directed at identified consumers to provide information and influence their actions |
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